Logo: hortitec_india
Startpage Contact Sitemap Koelnmesse
Visitor   Exhibitor   Press

Organiser

Location and Exhibition Venue

List of exhibitors

Market Figures

Market and Objective

- Over 8 % GDP growth expected for 2003 – 2004
- Market Profile India
- Importance and Scope of Agriculture
- Table: Total Exports vs. Agri Export
- Importance and Scope of Horticulture
- Food Technology
- Table: Production of the Major Crops and Agricultural Produce (1950-2000)
- Andhra Pradesh – The Agriculture Gateway to India
- Table: Andhra Pradesh - Agriculture: Area, Production, Yield - 1997-98

Over 8 % GDP growth expected for 2003 – 2004

On February 12th 2004 the Associated Chambers of
Commerce and Industries of India organised a seminar
on „Economic Growth Structure“ for India. For financial
year 2003 - 2004 a GDP growth of 8,1 % is expected
by the Central Statistical Organisation (CSO).

The Government of India has expressed confidence in
sustaining this strong growth. „The growth rate in GDP
is most certainly sustainable. The kind of steps and
economic initiatives taken by the Government in the
budget and the various packages announced are aimed
at making sure that the growth is sustained“ Dr. Narayan,
Economic Advisor in the Prime Minister’s Office, said.

One of the fastest growing sectors will remain the food
industry: About 5.000 rural clusters have been identified
to become so called growth clusters which will speed up
food processing industry as well as food retail industry.

New Delhi, February 14th. 2004

back



Market Profile India

India is an of the most interesting and fastest growing markets in Asia. Here are some basic facts:

  • India is the 7th largest country in the world
  • Over 1 billion inhabitants
  • Population growth: 1,47% p.a.
  • 32,2% of the population are less than 15 years old and 63% are between 15 and 64 years old (median age by 24,1 years)
  • Capital: New Delhi (18,1 mill. inhabitants)
  • India is structured in 28 states and 7 territories.
  • Indian exports add up to $ 52,2 billion, the imports add up to $ 59,39 billion.
  • The economy has posted an excellent average growth rate of 6% since 1990 (8% expected for 2003/04)

India's economy encompasses traditional village farming, modern agriculture, handicrafts, a wide range of modern industries, and a multitude of support services.

The most export commodities are textile goods, gems and jewelry, engineering goods, chemicals and leather manufactures.

The most import commodities are machinery, crude oil, gems, fertilizer and chemicals, especially in use for agri-/horticulture products.

The Indian labor force is about 406 million employees – 60% of them are employed in the agriculture-sector, 17% in the industrial sector and 23% belong to services.

The agriculture sector amounts 25% of the Indian economy. The remaining 75% are divided into 25% industrial sector and 50% service sector.

The main products within the agricultural sector are rice, wheat, oilseed, cotton, jute, tea, sugarcane, potatoes; cattle, water buffalo, sheep, goats, poultry and fish.

Furthermore India is the second largest producer of fruits and vegetables just behind china. India leads in terms of production of mangoes, bananas and spices (such as black pepper, chili, turmeric, celery). Some of the high yielding fruits in India are apples, citrus fruits, grapes, litchi, mangoes, papaya and pineapples. India is the world largest producer of mango and contributes to around 52% of world’s mango production. Predominantly mangoes are cultivated in Andhra Pradesh, followed by Uttar Pradesh and Bihar.

The Food Processing Industry sector in India is one of the largest in terms of production, consumption, export and growth prospects. The Government has accorded it a high priority, with a number of fiscal reliefs and incentives to encourage commercialization and value addition to agricultural produce; for minimizing pre/post harvest wastage, generating employment and export growth.

back



Importance and Scope of Agriculture
The industry in the organized sector has over 516 flourmills, 418 fish freezing / processing, 5198 fruit/vegetable processing units, and 171 meat-processing units. While India is the world's second largest producer of fruits and vegetables, but hardly 2% of the produce is processed. Known worldwide as the land of spices, India produces many varieties worth over Rs. 35 billion (US $ 900 million) amounting to 25-30% of world production, which is processed for value addition and export. It grows 22 million tons of oilseeds covering most of the varieties. Other important plantation products include tea, coffee, cocoa and cashew.

The large marine product and processing potential with varied fish resources stretches along the 8041 km. long coastline, 28000 km. of rivers and millions of hectares of reservoirs & brackish water. India's livestock population is the largest in the world with 50% of world's buffaloes and 20% of cattles. But only about 1% of total meat production is converted into value added products. India is also known as the largest milk producer in the world and about 15% of the total milk production is processed through the organized sector. Size of the semi-processed and ready to eat packaged food industry is over Rs. 40 billion (US $ 1 billion) and is growing at over 20%.

India's agricultural and processed food exports are again witnessing promising growth this year after their 35 percent growth in 2002-03 to record a turnover of Rs.138.28 billion.

Agribusiness and food processing sectors in India are being given substantial support by industry and government because 70% of the population are dependent on agriculture in one form or the other and because of the high Indian population, which grows more and more, it is necessary, that the supply with food is guaranteed. As a result modern concepts of agri processing including: post harvest management, cold storage, warehousing, bulk grain storage, handling and transportation; packaging, modern abattoirs, meat and poultry hygiene, cold chain etc are all being established.

Contract farming is increasingly being used by the private and the cooperative sector industry to overcome the challenge of small land holdings of Indian farmers. Large corporates and international companies use contract farming to produce a consistent quality crop for processing; some recent projects have been in growing tomato, cotton, tobacco, gherkins, grapes, sun flower seed, chillies, flowers, banana, ginger, herbs etc.

The food technology sector in India is one with high growth potential. On India’s way from the handwork harvest to the technological farming many investments will been done, so that India’s agriculture is fit for future.

back


Total Exports vs. Agri Export
(Rs. Bn.)
Year
  Total Exports   Agri Exports   % Share
1992-93   573.0   79.0   14.5
1993-94   697.5   130.0   18.5
1994-95   827.5   137.0   16.5
1995-96   1,063.5   211.5   20.0
1996-97   1,188.0   242.5   20.5
1997-98   1,263.0   237.0   19.0

Importance and Scope of Horticulture

India with diverse soil and climate comprising several agro-ecological regions provides ample opportunity to grow a variety of horticulture crops. These crops form a significant part of total agricultural produce in the country comprising of fruits, vegetables, root and tuber crops, flowers, ornamental plants, medicinal and aromatic plants, spices, condiments, plantation crops and mushrooms.
It is estimated that all the horticulture crops put together cover nearly 116 million hectares area with an annual production of 91 million tons. Though these crops occupy hardly 7% of the cropped area they contribute over 18% to the gross agricultural output in the country.
Horticultural crops play a unique role in India’s economy by improving the income of the rural people. Cultivation of these crops is labor intensive and as such they generate lot of employment opportunities for the rural population. Thus, cultivation of horticultural crops plays a vital role in the prosperity of a nation and is directly linked with the health and happiness of the people.

Fruits and vegetables are not only used for domestic consumption and processing into various products (Pickles, preserves sauces, jam, jelly, etc.) but also substantial quantities are exported in fresh and processed form, bringing much-needed foreign exchange for the country. These groups of crops also provide ample scope for achieving bio-diversity and diversification to maintain ecological balance and to create sustainable agriculture and can make an impact on the national economy in the years to come.

India with more than 28.2 million tons of fruits and 66 million tons of vegetables is the second largest producer of fruits and vegetables in the world next only to Brazil and China. However, per capita consumption of fruits and vegetables in India is only around 46kg and 130g against a minimum of about 92kg and 300g respectively recommended by Indian Council of Medical Research and National Institute of Nutrition, Hyderabad. With the present level of population, the annual requirement of fruits and vegetables will be of the order of 32.58million tons and 83million tons respectively. To meet this requirement the National Commission on Agriculture has projected an area of 4million hectares and 8million hectares under fruits and vegetable crops.

It is estimated that India has 240 million acres of cultivable wasteland, which is lying idle, which can be brought under orchard crops without curtailing the area under food crops. The country has abundant sunshine throughout year, surplus labor and widely varied agro-climatic conditions, which offers high potential for successful and profitable commercial horticulture.

back



Food Technology
Food is a mixture of many different chemical components. The study of food technology involves an understanding of the changes that occur in these components during food preparation. Many physical and chemical reactions occur during food preparation. These reactions may be a result of the interaction between components, with the medium of cooking, and the environmental conditions such as heat, cold, light and air to which they are subjected during cooking. It also includes understanding the nutritive value of different foods and methods of preserving them during cooking.

Because of the fast growth of the Indian agriculture/horticulture sector the demand on food technology will rise intensively in the future. For a more detailed consideration of the sector please take a look at the following table:


Production of the Major Crops and Agricultural Produce (1950-2000)
(in ‘000 tons)
  1970-71   1980-81   1990-91   2000-01
Rice   42.22   53.63   74.29   85.5
Wheat   23.83   36.31   55.14   68.55
Other Cereals   30.55   29.02   32.7   30.36
Pulses   11.82   10.63   14.26   11.72
Sugarcane   126.37   154.25   241.05   301.44
Cotton (m.bls.)   4.76   7.01   9.84   11.48
Nine Oilseeds   9.63   9.37   18.61   18.7
Milk   21.2   31.6   53.9   81
Fish   1.8   2.4   3.8   5.7

back



Andhra Pradesh – The Agriculture Gateway to India
Now, as we have recognized the importance of the agricultural sector in India, we take a look at one of the most progressive and leading states in reference to agriculture: Andhra Pradesh.

Andhra Pradesh has a dimension of 276754 square km. and 75,7 million inhabitants. The main spoken language is Telugu. The state lies on the south-east cost of India at the Bay of Bengal. Its capital is Hyderabad with 6,350,000 inhabitants the sixth biggest city of India.

The state has a tropical climate with moderate diffusion to sub-tropical weather. Humid to semi-humid conditions prevail in the coastal area while arid to semiarid situations pronounce in the interior parts of the state, particularly Rayalaseema and some districts of Telangana. The areas covered by Deccan plateau are characterized by hot summers with relatively pleasant winters.

Andhra Pradesh is endowed with a variety of soils ranging from poor coastal sands to highly fertile deltaic alluviums. Red soils occupy over 66% of the cultivated area and are mostly situated in Rayalaseema districts. These soils have a low nutrient status. Fertilizing and high technical farming will get more and more important to increase the crop. Black soils cover nearly 25% of the cultivated area and are generally associated with poor drainage.

Andhra Pradesh is crossed by several rivers, most importantly the Godâvari and Krishna. The alluvial soils laid down by these rivers are highly fertile when irrigated and have made Andhra Pradesh one of India's leading agricultural areas. Average temperatures on the plateau range between 22° C (72° F) in December to 33° C (91° F) in May, the hottest month. The climate of the inland plateau area is generally cooler and drier than that of the coast, where temperatures can reach 42° C (108° F) during the summer months. Rain falls mainly during the monsoon months from July to October, and averages between 1400 mm (55 in) on the coast and 508 mm (20 in) inland.

The agricultural sector is key to the economic development of Andhra Pradesh and has been the chief source of income for the states economy. In 1999, agriculture contributed 28 per cent of the State Gross Domestic Product (GSDP), and employed about 70 per cent of the workforce in the State. Continued agricultural growth, therefore, is viewed to be critical not only to sustaining economic growth in the State, but also to reducing rural poverty as it drives rural employment and income growth. In 1994 it was estimated that half the total poor population of AP, about 7.7 million people, lived in rural areas. The state is one of India's main rice-producing areas, accounting for about 13 per cent of India’s total production in 1999. Other important crops are sugarcane, oilseeds, beans, and pulses (edible seeds from crops such as peas, lentils, and beans).

back



Andhra Pradesh - Agriculture:
Area, Production, Yield  -  1997-98

1997-98
  Area ('000 hectares)   Production ('000 tonnes)   Yield (Qntals/Ha)
Rice   3,501   8,510   24.5
Jowar   760   552   7.3
Bajra   93   68   7.3
Maze   396   1,084   27.4
Ragi   97   102   10.4
Small millets   68   42   6.2
Wheat   9   7   -
Total Cereals   4,923   10,365   21.1
Food Grains - Pulses   120   90   7.5
Gram   314   58   1.8
Tur   1,036   427   4.1
Other Pulses   1,470   575   3.9
Total Pulses   6,393   10,940   17.1
Total Food Grains   1,813   1,182   6.5
Ground Nuts   131   18   1.4
Sesamum   3   1   -
Rapseed & Mustard   6   1   -
Linseed   170   47   2.6
Castor Seed   2,514   1,502   6
Total Oil Seeds   898   1,300   2.5
Jute   86   587   12.3
Tea   9   1   1.1
Natural Rubber   45   942   209.4
Banana   192   13,734   714.9
Sugar Cane   202   197   9.7
Tobacco   2   11   55
Black Pepper   175   304   17.4
Chilies   2   7   35.4
Ginger   95   78   8.2
Coconut   45   273   56.9

Since Indian independence in 1947, the state government has worked to extend irrigation from the coast to the drier interior by building canals and dams. The Godâvari and Krishna rivers today irrigate 6 million hectares (14.8 million acres) of farmland. Andhra Pradeshs government works very intensively for a more technological and effective agriculture, to advance economic growth and reduce poverty and famines.

The more widespread use of irrigation for example contributed to yield growth, reduced production variability and diversification to higher value crops (oilseeds, cotton, fruits and vegetables). In 1999, about 95 per cent of rice and sugarcane area was irrigated, 75 per cent of wheat, 34 per cent of maize, 20 per cent of groundnut and 17 per cent of cotton.

The Hortitec Agritec exhibition is positioned in Hyderabad because Andhra Pradesh is one of the fastest growing and most progressive areas in the agricultural sector in India with very high growth rates. Agri- and Horti- technology will be needed more and more to cope with the requirements of the Indian consumers and the consumers of the world.

Profit by this chance and don’t miss the entrance in one of the most interesting and fast growing agriculture markets of the world.

back


 
Top Link
- More Food Shows

Contact
For more information please contact us …more
Representatives
Choose your nearest representative

The organising team
Overall project management:
Mr. Markus Reetz,
Tel: ++49 221 821-3516,
m.reetz@koelnmesse.de

For India:
Mr. Ashwani Pande,
Tel: ++91 11 2697 1745,
pandea@cidex-tradefairs.com

Prepare to print Mail page © Koelnmesse